what happened to viathon bikes
Calling all PB keyboard warriors: to the watch forums! Honestly the bike prices are high because people buy them LOL. Boost? Required fields are marked *. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. The SRAM components and Zipp cockpit pieces are quality bits that should last the rider quite some time. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. And failing. Correct that 74 million. Good, we need more of this competition. Seems like an easy decision there. Bikes cost more than motos, makes no sense at all. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. It is aimed squarely at millennials and digital natives. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. Andy T fitted the ShockStop stem and immediately felt the benefits. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. can i return it after thrashing it for a season? A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. Hes also the founder and part owner of Knight Composites. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. And cost of owenership for the V10 is probably about the same as for a 450. The brand is starting with three models . Its easier and faster for me to expand our bike offering online than it is to go into stores. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Create an account to follow your favorite communities and start taking part in conversations. But there aren't enough spec details to tell what we're looking at. Not everybody has great trail access, but almost everybody has access to dirt roads.. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Bike industry seems super healthy (at least outside looking in), coming from the moto world. Or is the front-end harshness that pronounced? The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Someone asked above how can they sell for this much cheaper? Its name is Viathon. When used in conjunction with good cultural management practices and as part of a complete disease control program, viAtHOntM will control/suppress specified diseases associated with almond, barley, corn, grasses grown for seed, onions, peanuts, pecans, pistachio, soybeans, walnut, watermelons, and wheat. Hopefully they turn over some % of these bikes into more trail advocacy. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Whole Foods sells the Yeti decals to place over 'Viathon'. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Maybe in this specialist market they've done a better job. Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. The tire clearances are a bit on the restrictive side as well. So they're definitely taking a loss on these.. For now, no. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. @Greg B We did not experience that issue, but as you say, the clearances are minimal, and that is not an uncommon issue with many combinations of calipers/wheels. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. 3G for Ultegra, double the 105 model. How is the Walmart frame wroth 4x an ebay frame? He employs six engineers and designers at his Toronto-based studio. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. I have my doubts. Time for competition to drive down the absurd prices on bikes. But to drive the demand, there needs to be a product in place to capture attention. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. And just like any other reality, outsiders ignore ours at their peril. Por - 10 junio 2022. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? Doubt they are taking a loss, even at these prices. First they took our jerbs, and they're taking our guns! "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. tony dokoupil ex wife the bachelorette. price sold by type electric assist +. Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. the stigma of owning a bike bought at Walmart. Walmart is the largest retailer for bikes in America by a good margin. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Or did you have its sale / closeout pricing in mind ($1,599)? Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing They want tech, they want new features, they want new stuff. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. I followed with an opinion column about Viathon's unique formation, business model and value proposition. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. 3 - OP linked to the Walmart site, which had little information. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. It's well documented in various media outlets. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. With the backing of Walmart, we can scale very quickly.. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE Bike MSRP vs. what people actually pay is a whole nother conversation. Could be interesting. @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. @MDZ Thanks for checking out Riding Gravel and for that feedback. A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy. It does all those things a really good racing bike should do. A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. Pinterest. At least they dont come with pegs. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. (The Walmart connection can be found only on the sites copyright line.) They are direct to consumer from the website, just like Canyon. Kev has 43,000 subscribers. Returns only available to original purchaser. I can build proof of concept and then push over time into stores.. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. It doesnt have to adapt to the future, it is the future. All models are available exclusively at Walmart in-store and online. Ive heard quotes saying a pros super cross bike runs around 100-200k. (The first was at the Sea Otter expo earlier in the year.). Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. Or on the other hand, that lower price may be just the ticket to smooth out the ride. The brake were the same Tektro brakes on a 2300 or Sora bike. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. By James Smurthwaite When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Walmart will sell bikes under this brand soon with price tags up to $6,000. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. Certainly Viathon's not to that point yet, but time will tell. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. The impetus for the brand was therefore personal, not corporate. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. The bikes will be available to order within weeks. I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. Buyers have 60 days from purchase to return the bike, and it can be new or used. (if they care about value, they'll go YT or Canyon, etc.). Your email address will not be published. I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. We will strive to give our honest thoughts and views throughout. Does a rising tide lift all boats? reviewed it. The difference is being wholly owned by US hypermarket chain Walmart. A few things are apparent with Viathon. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. No dropper on the GX spec? I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Little info you may want to know about the Waltons. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. I won't shop with them. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Browse. So, that limits demand. Read Review. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. Viathon has chosen a RockShox SID RLC with 120mm of travel. Unfortunately, your shopping bag is empty. Which raises the question who is the brand aiming to reach? Bicycle Shop. It appears the newswas first mentioned in a Pinkbike story. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". Don't think too fast. Viathon riders, like every other bike customer, will need service. The parts kits feature quality components from premium suppliers. WhatsApp. The value from Viathon is good- not a spectacular deal but decent. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. Maybe you don't, but I do. The impetus for the brand was therefore personal, not corporate. By running razor thin margins at insane volumes. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. Good question, Dan, and one we'll come back to in just a minute. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. Long, low, slack? Don't need. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. Does it seem like a no-brainer to spring for Viathon for people interested in that? Some of that is a function of the homogeneity of the modern bike-enthusiast business. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. No normal business can compete with their strategy. ($1k frame only pricing). i gave it a spin. Thanks for your site. So this is competing against the Ibis DV9? Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Waiting for Whole Foods to offer MTBs. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Whole Foods kinda sells bikes through their shit parent company Amazon. Also if you make that thing for many years, it further amortizes the investment. bikeit! It's like the lineup are marketed just like any other Walmart products, and the bike prices don't make sense. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. I just pay the numbers. Someone shopping for a high end bike is never going to go to Walmart for it. Shoppers will have four build choices per model. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. bicycle Shop our Buy Direct collection for a new ride they'll love! In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. Maybe they could pump out some sultans for turner? RZC Investments, founded by Tom and Steuart Walton, grandsons of Walmart founder Sam Walton, owns Rapha and part-owns Allied Cycle Works, a high-end bike manufacturer based in Little Rock, Arkansas. bike brands don't make as much as you think per unit. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. I'm a kiter, and that industry is even worse. And every single article, including this one, focuses on the Walmart ownership. At these prices you can buy if for the components and off the frame. Wed like to see fork mounts for extra water bottles, for instance. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. You can race and ride it at the highest Mtb level.