american candy not available in denmark
Most supermarkets have sections with US products too. When it comes to candies, some people love tear-jerking, lip puckering sweets. I've never seen Twinkies in the supermarket, but you can get them at some specialty shops. . Disclosure & Privacy Policy, This website uses cookies to improve your experience. Answer (1 of 2): You can get most American snacks if you look hard enough. Sadly, disputes over the name with the American Bottling Company lead to Seven Ups demise in 1979, and theres never been anything like it on the market since. In fact, there was even talk of introducing a ranch dressing flavoured pop tart in the recent past. Hostess Snacks Ding Dongs, Chocolate Cupcakes. Goya is a popular brand of chocolate there. Similar in fashion to another sweet that can be enjoyed around the world (called Starburst), this is a taffy-like candy that people can chew on for hours on end! They were a hit until 1992, when Hersheys decided to split the bar in two and throw caramel into the mix. Browse Vegan Sweets. makes it appealing to people of all ages. Just take a look online to find people stuffing Warheads in their mouthsall at once! Thank you, Emsy! Something for everyone interested in hair, makeup, style, and body positivity. Shutterstock Whatever it is, even if it's a combination of both,it actually works as both! We don't mind; candy and chocolate is a treat meant to be shared and enjoyed by all! Denmark's famous Little Mermaid statue is . Send and receive payments easily over borders and language barriers. Stuff from your area is always a good idea. Theres something about candy that can take you right back to your childhood. Great blog! Ptasie Mleczko is also Polish. 14 Everyday American Things You Can't Find Abroad, Blood pudding, durian fruit, and skewered chicken hearts are all commonalities around the world, Peanut butter, for example, is a precious commodity abroad, and the blow to your wallet seems minimal, but in comparison to its cost back home, it almost pains you to give into the old American spread, it's nearly impossible to find any flavor that even barely imitates what you'd want from back home. Almost out of green @TABASCO. First introduced in rural America in the 1880s, it was initially called Chicken Feed. Swedish Fish were invented in the 1950s by a Swedish candycompany named Malaco; in fact, they came up with the name and candy to appeal to Canadian and American consumers! The rest of this list looks pretty similar to what I dug up Thanks! All you are required to do is dissolve the flavored powder in hot water, chill it in the fridge and allow it to set to wobbly consistency in a container/mold of your choice. These processed cupcakes are snack-time staples and sometimes even preferred above freshly made or homemade cupcakes in America. Rumor has it, they can still be found in Mexico. My sincere apologies- definitely annoying and going to fix. BVO is banned in Japan and the European Union because it contains bromine, the element found in brominated flame retardants, which can build up in the body and potentially lead to memory loss as well as skin and nerve problems. By that time, the only remaining original Hollywood Candy Company products were PayDay and the Zero Bar. They have an online store and used to have a shop in St Albans, if you are looking for some. For a bonafide candy controversy, look no further than Bubble Beepers. So popular is this ubiquitously American candy that its parent company has released a variety of versions over the years, including, holiday-themed and limited editions of the candy as well as size, filling, and coating variations too. Cadbury Crispy Crunch SHOP NOW. Trader Joes everything but especially the little almond packs mixed with dried cranberries and dark chocolate chunks. Part 2, Next: Lovers of this sour treat even love challenging their family and friends to eat as many as they can. Nidar's Smash is on another level of awesome. Order by 2pm for Next Day UK Delivery So, if youre a fan and living abroad, it would be wise to stockpile these on your next visit to the States. We were illegals applying for . Their popularity was short-lived. 10 Travel Tips For Cortina dAmpezzo With Kids, UK To Normandy Road Trip: D-Day, Mont Saint-Michel, Where To See New Forest Ponies in England, Christmas in London England 18 Things You, 14 Best Things To Do In Fredericksburg TX, Airlines That Fly Large Dogs Within The US, More American Things You Cant Get In The UK. Rock Candy sells all sorts of American candy in the UK. Graham Crackers Teddy Grahams Triscuits Wheat Thins Cliff Bars Pirates Booty - Occasionally available on Amazon but at insane prices like this one here. Peanut butter is a very popular American snack. The translation problem went deeper than mere words, said Galster, one of 350 hired for the $500 million implementation of Epic in eastern Denmark. The brand also sometimes offers seasonal and limited time only flavors. Although its name suggests that this candy must not be exclusive to the United States, it was actually produced by a Swedish company to be released in the American market. American snacks and candy not available in the UK. They are used to European style. Bonus gifts included. I consent to receive emails from aBroadpurpose.com. Starburst, the Wrigley Companys individually-wrapped, soft taffy candy, is still around, but the berries and creme flavor a mere distant memory. Or is it just that its expensive? American Candy Not Available In UK Any grape-flavored candy can be added to the American shopping list. My English friend told me they dont have those or if they do they are rare and another website also said its an American Exclusive. Another sour treat that is actually about enjoyment rather than endurance, Sour Jacks come in a variety of fruity flavors with a sour tang to them. Being abroad is fun until OMYLORD WHERE IS THE PEANUT BUTTER. American Candy, Treats And Drinks | Americano Goodies Ltd FREE DELIVERY FOR ALL ORDERS OVER 50 EX VAT WHOLESALE Shop ALL BRANDS EU AND UK DELIVERY WANT IT FAST! Voted one of the top candies amongst kids at Halloween and an overall best seller in the U.S; if you haven't tried these yet, you should. BHT is banned in the UK, Australia, New Zealand, Japan, and much of Europe because it's thought to be a human carcinogen (which is a harmful, hormone-altering chemical). Denmark officially reopens its borders to fully vaccinated American and British travelers. The uniquely sweet and tart taste of Red Vines is usually compared to Twizzlers (which are found in both the US and Canada). Grape Skittles The purple skittles in the UK are blackcurrant. Little Debbie Snacks Im fairly certain Brits would absolutely love Oatmeal Cream Pies as much as Americans do. The Reggie! A community of thousands of American Food's fans. Accept Read More. And sometimes it doesnt. For the most part, though, travelers learn that walking into a 7-11 in Seoul is massively different than browsing one in New York City or Los Angeles. Check out USA Candy and get your American sweets online at Joy's Delights. Released by the Hershey Company in 1986, Bar None consisted of milk chocolate-covered wafers filled with chocolate cream, coated with crushed peanuts, then encased in milk chocolate. The most popular candies in America in 2020 were Peanut M&M's and M&M's, the company shared with Travel + Leisure, accounting for more candy sold by weight on the site. But instead of potentially forgetting something like I did last time, I now keep an American shopping list on my phone. In 2017, Kinder Eggs made a legal comeback, but in a slightly different safer form. A stray packet may be found every now and then on foreign supermarket shelves, but if you find yourself hankering for these goodies in foreign lands, make sure you order in bulk and take them along with you before you leave. After the Necco factory shuttered in 2018, the Boyer Candy Company in Altoona, Pennsylvania located about 100 miles east of Pittsburgh purchased the rights to produce Clark Bars, though not. Breakfast is the most important meal of the day, and most Americans follow this rule to the T. After cereals, pop tarts are the most popular packaged breakfast items in the U.S. Just pop them in the toaster, wait for them to pop back out, and theyre ready to eat! We stock big name brands and products including Flamin Hot Cheetos, Sour Patch Kids, Aunt Jemima, Pop Tarts and much more. In spot #2, we have Snickers the perfect pair of sweet and salty. They disappeared in 2008, but theres an active petition to bring them back. It is a colorful candy consisting of three bright colors a bright and broad yellow end, a wide orange middle and a tapering white tip. Prepare yourself for a nostalgia trip as we revisit 38 of the most missed discontinued candies. Its well-known that Elviss favorite sandwich filling was peanut butter and banana, so how better to pay tribute to him than to recreate it in chocolate form? Perhaps if they had tasted Peanut Butter M& Ms, their opinion would surely change. Toms Chocolates & Candy 2. The seaweed-flavored chips and rice burgers lining the store aislesstick out sharply when navigating a new region. Some of the cereals in U.S. cereal aisles contain the preservative Butylated Hydroxytoluene (BHT), and because of that, they can't be sold in many other countries around the world. , Any grape-flavored candy can be added to the American shopping list. by Candy Girl . You can follow Leslie on Twitter@dontstayput. Just a tip to be sure you factor in shipping. But 1990s kids didnt care about stuff like that (although their parents and teachers did), and they couldnt get enough of Tongue Splashers Gum. score: 66 of 96 (68%) required scores: 1, 50, 66, 75, 82 list stats leaders vote print comments How many have you tried? I cant read anything in the article due to all the ads covering the content. In the United States, the Mars bar is a candy bar with nougat and toasted almonds coated with milk chocolate.The same candy bar is known outside the United States as a Mars Almond bar. Reporting on what you care about. Boston Baked Beans, Atomic Fireballs, Lemonheads, Necco wafers, saltwater taffy. Peanut butter, for example, is a precious commodity abroad, and the blow to your wallet seems minimal, but in comparison to its cost back home, it almost pains you to give into the old American spread. . Bagel-lovers defend their local favorites to the death, but it is possible to find suitable substitutes abroad; however, cream cheese is a whole other matter. The fast-food market caters to these needs very We all love that feeling of discovering a new restaurant, the excitement of looking over a Click Here to join our content program and start making money! Pop tarts, hersheys, dr pepper, reeses, etc etc. I was wondering if they have Swedish Fish, Mike and Ikes, Lifesavers, and Jolly ranchers in the Uk as well. Jolly Rancher. We have split them into three categories so you can find the perfect gift from Denmark at any budget. The success of Garbage Can-dy in the 1980s proves that you can sell candy shaped like anything, even trash. Im sure they will love whatever package you send. 10 Subway Items You Can't Get In America Part 1, 10 Subway Items You Cant Get In America Part 1. People who live outside of the US will have never seen anything like this, and while it's not exactly the most amazing thing on US soil, we bet that pretty much everyone visiting the will find this odd sweet that slowly turns into bubble gum to be quite the oddity! The way I talk about America you might think it was made of only food. Launched by Chicago's Breaker Confections in 1976, and purchased by Nestle in 1988, the Willy Wonka Chocolate Company brand sold the Wonka Bar (consisting of small graham cracker pieces dipped in milk chocolate) in the United States until January 2010. Yep, youd think theyd have thought of that during the planning stages. It certainly did pack a punch, with four ounces of caramel, peanuts and fudge, wrapped in milk chocolate. Peanut butter nougat topped with a layer of roasted peanuts in caramel and covered in delicious, milk chocolate. When Bubbalicious tried to venture out of the world of gum in 1998 with Candilicious Chewy Candies (available in Delicious Fruit or Exotic Tropical), it didnt quite go to plan, and within a few years, Candilicious was a mere memory. Also, many flavors of Teddy Grahams, like cinnamon and chocolate, are vegan-friendly too. American Candy not In Japan 2007/5/17 01:21 So I was wondering what kinds of candy/sweets they don't make in Japan, because I was thinking of bringing some over as small gifts. Peanut Butter Thinkstock Advertisement The average European eats less than 1 tablespoon of peanut butter a year. Certain candy is available in the UK during holidays, such as candy canes and peeps. In 1988, the company was bought by the Leaf Candy Company, which was acquired by Hershey in 1996. Theres little intel out there on why they were discontinued in the early 2000s maybe the candy-buying public simply thought Hersheys should stick to softer, squishier, creamier varieties of sweet treats. definitely include some weird regional candy, if you have any near you! Whether you hand these out to kids during Halloween, put them in your kids school lunch bags or eat them yourself as a snack in the office, there is no denying the popularity of Reese cups. 1. Mars rolled out PB Max in 1990 to compete with Reese's Peanut Butter Cups. Thank you for this post!!! It's sweet, crunchy, and soft, all at the same time. USA Candy Delivered Australia Wide! #expatproblems. Tootsie Roll Industries claim that DOTS have now become the number one best-selling candy in the US, which is a pretty amazing thing if it's true! The candy bar is essentially the American Butterfinger's . The Danish Health Authority limits the amount and type of medication that can be carried into the country. x, Hi Donna! Heartbreaking. Welcome! But not enough people agreed, and Swoops were discontinued in August 2006. We all love to use them for decorating our desserts or using them as a snack at Halloween or as movie theater candy. While pop tarts are undoubtedly the most convenient breakfast items, it isnt the best idea to start your day with 13 grams of sugar, 5 grams of fat and about 200 calories. We are a company based in the UK that specialises in importing your favourite American sweets, drinks, snacks and groceries. Some examples are Zero bars, Mars bars and Smarties. The Willy Wonka Chocolate Company didnt just give us the Wonka Bar; other products included Wonka Donutz, donut-shaped pieces of chocolate with sprinkles on the outside and truffle on the inside. We do have some of those and some like jolly ranchers are called tuti fruity, thanks for this. It was introduced in 1951 in the UK and Canada and is currently produced under Mars Incorporated, which is an American distribution company. These soft candies are chewy, sweet, and popular in North America. It actually makes for a fairly inexpensive shopping holiday. We stock all of the famous American Candy brands including Reese's, Hershey's, Jolly Rancher and Twizzlers just to name a few. Life Savers Holes (basically Life Savers but not rings) were plagued with problems from the start. The Wonder Ball rolled off shelves for good in 1997, due to mass complaints from parents and rival candy companies about safety. 7. Unfortunately, some of those much-loved candies you associate with the good old days are no longer available to buy. And even though I dont like to admit it, snacks sometimes take the form of candy. Texas based. We ship our international candy around the world from our US based snack store. Whether travelers are heading to the movies, going grocery shopping, or grabbing a quick snack at the convenience store, Swedish Fish can be found anywhere in Canada and the US! The Big Turk candy bar itself hails not from Turkey, but Canada. Then as you're sorting through bags of tiny dried crabs, chili-flavored lollipops and mystery jerky, there they are: familiar snacks. REESE'S Peanut Butter Cup, Milk Chocolate Covered Peanut Butter Cup Candy. x. Did you just say the words "fish and chips" to me? So, grab a bunch of these before you move abroad and savor the taste of home as you lick off the icing on top! But alas, the rest of the world does not seem to think so. The Marathon bar was introduced by the Mars Candy Company in 1973, marketing it as the candy bar you cant eat quickly. Millions rose to the challenge and endured years of sticky teeth to enjoy its braided, caramel, chocolate loveliness. Uniquely American, Airheads are a very tangy, chewy and taffy-like candy that come in a variety of different fruity flavors. This one wins the prize for the candy bar with the weirdest name. Dad got what work he could and Mom made a decent wage working at the hospital as their only Arabic interpreter. The candy jury is out on when this one was discontinued; whatever the official date, it was way too soon. How To Find Rentals That Allow Dogs In NHS vs Private Healthcare An American Perspective. Peeps This Easter staple is only an American one. It is now owned by Kraft Foods and is the signature product of the Jell-O brand that also makes puddings, cream pies, and other products. The most common types of Hostess CupCakes are the chocolate ones with a vanilla cream filling, chocolate icing and white squiggles on top. Hersheys insisted that there was a sensory benefit to candy that was shaped like potato chips it conformed to the roof of the mouth for a slow, chocolate-melt experience. In 2007, Johan Blow thought of making delicious chocolate bites in different flavours but using liquorice as the main ingredient. Unfortunately, some of those much-loved candies you associate with the good old days are no longer available to buy. But thats not entirely the case; while its true that the brand of Jell-O dessert per se is not popular outside America, gelatin or jelly desserts as they are called in other parts of the world, are quite easily found all across the globe. They are rich in iron and calcium and have zero trans fats. A Strawberried Peanut Butter M&Ms version is also available for those with a sense of adventure! Hersheys had a massive hit with Kisses a candy classic since 1907 but took it too far with Kissables, colorful mini-Kisses that were basically like M&Ms with a different shape. American Candy online and in store at Lollyworld. If you're lucky you'll be able to find a thin layer of imported Philadelphia at some exorbitant price, but that's a big maybe. Not candy, but instant mixes available at your local supermarket will also be nice light-weight souveniors. We're here for you, wherever you are. Just a thought! Hi Les! US residents can opt out of "sales" of personal data. Need help? Hersheys Swoops the curvy-shaped chocolate pieces in all the flavors of your favorite Hersheys candy bars created a buzz when they were introduced in 2003. That just shouldnt happen to wafers topped with peanuts and covered with chocolate, and people got mighty pissed at having to store their Summits in their freezer. And how great they tasted. Launched in 2003, it didnt last long, with some consumers complaining about the ratio of graham cracker to marshmallow to milk chocolate. This brand of red liquorice (despite having noliquorice in them)isan iconic All-American confectionary. We were on the run from the Syrian government, pre-2000. It turned out that people really did prefer making their own campfire treat. Ive done the done. Delicious, convenient and perfect on the go, pop tarts are hard to resist. They are small button-like colorful chocolate candies with the letter "m" on them. Travelers visit North America for many reasons, but something they enjoy once they get there is the opportunity to take in local cuisines, including sweets. Reeses cups are a homage to Americas obsession with peanut butter, but sadly the rest of the world hasnt fallen in love with Reeses cups yet. Headquartered at Frederiksberg, Denmark, STARK Group owns and operates six builders' merchant chains STARK Building Materials UK, with Jewson as the most significant brand, in the United Kingdom . But its taste has been a question of much debate. A man stole an empty American Airlines bus at JFK Airport and drove it 20-miles through three New York City boroughs before being ensnared by police. So it's only Canadians that. Sold almost exclusively in the U.S., Butterfinger is not a new entrant to the American snack and candy market; it has been around since 1923. Old-Fashioned Candy Salt Water Taffy Wedding Candy Best Sellers Gourmet Salt Water Taffy - 5lb $20 99 + - Gilliam Hard Candy Sticks - 80ct $22 99 + - Sour Patch Kids Assorted - 5lb $25 99 + - Candy Cigarettes - 24ct $13 99 - Peach Os Gummi Rings - 5lb $19 99 + - Assorted Fruit Sours Candy Balls - 5lb $26 99 + - Necco Candy Wafers Rolls - 24ct They maybe ok for Americans living in U.K. #expatproblems. In the run-up to the 26th United Nations Climate Change Conference in Glasgow . How about that camp-style popcorn which is honestly perfect for camping, RV-ing, and road trip adventures in the UK. But if you know you cant handle the holidays without these items, now is the time to ask a favor from an American friend or be sure to stock up prior to going to England. OMG. Recognized throughout America as the dessert that jiggles and wobbles on the plate and in your stomach, Jell-O is another classic American snack. , Finding substitute snacks in the UK has been hard. And these are sorely missed by American expats when they are hard to find on foreign shores. . Be careful of the marmite and Twiglets lol. But other flavors such as Orange CupCakes and Red Velvet CupCakes are widely available too. Of those there are about 10,000 U.S.-born residents, 15,000 from the U.K., and just under 3,000 from Australia. No favorite American treat left behind! Discover unique things to do, places to eat, and sights to see in the best destinations around the world with Bring Me! (Eight inches, in this case.). Introduced to America in 1919, Hostess CupCakes are now an American institution. And as soon as it hit the shelves, it became a snack-time hit with customers. Hooray! Combine it with the irresistible appeal of a crunchy potato chip, and youve got a dynamite snack on your hands! Ive substituted their traditional American snacks with British staples like: Clearly, Im still working on the nutrition part. Whether it's sweet, spicy, sour, or all of the above we have it. Milky Way The British Milky Way and American Milky Way are not the same. But this candy is not easily available outside America. With roughly 16 peanuts in each bar, snickers have the perfect harmony of nut, caramel, and chocolate. The average European eats less than 1 tablespoon of peanut butter a year. not legally chocolate anymore since they changed the formula. As is common with candies, there are multiple variations of Butterfinger too. But as a Brit, I do not know one English person that likes Hershey chocolate. Children across America started liking it and soon it became a staple of the fall season. Barbecue Sauce When Kansas (or Texas, or Tennessee) are far away; if you suddenly get tired of Brazilian . It's also perfect for dipping into a nice warm drink! The Wonka Bar is a key part of Roald Dahls 1964 novel Charlie and the Chocolate Factory, and fans were delighted when fiction became reality. including chocolate, candy, gum, soda, hampers, savoury snacks, cereals and cakes! Another American childhood favorite snack is Teddy Grahams. Whatever the reason, TasteTations are simply one on a long list of discontinued Hersheys products. UK based website specialising in a wide range of imported American snacks & treats at low prices. Our imported candies come from countries like Thailand, Philippines, Korea, Japan, Mexico, Ukraine, England, Germany, Italy, Turkey, and Pakistan. Sold almost exclusively in the U.S. and Canada, Airheads have a unique flavour and texture combination that will be quite difficult to replicate in other candies. This citrus-flavored soft drink uses brominated vegetable oil (BVO) as an emulsifier. Compiled by Jon Prince. Retro Candy Timeline. * By using this form you agree with the storage and handling of your data by this website. Anthon Berg Marzipan 3. Created in 1985, Airheads also have special edition flavors and there are many other variations of Airheads too, like Airheads Pops, Airheads Gummies, Airheads Gum, Airheads Bites, Airheads Xtremes, etc. Im sure it will be worth it, but dont want you to be surprised. This rich, coffee-flavored chocolate bar is filled with vanilla wafers, layered on top of each other, offering a soft crunch with every single bite. PB is extremely difficult to find in Europe, and when you finally do, the store will probably have neither your preferred brand nor both crunchy and smooth options. Page 1 of 3 1 2 3 1 Lifesavers 2 The candy died a death when Headroom did, but you can still get a set of 10 sealed Max Headroom candy dispensers in the original display box for $250 on social shopping site depop. Browse through the range we have from America. Bite into a chocolate bar you loved as a kid, and you're age eight again. The bar has been courted by Americans - an online petition took 6 years to bring the Crisp to the U.S., though the marketing and distribution was discontinued in 2009. Children's Tylenol (most American medicines are not available for sale in the UK) USA Soccer/Football Kit For Kids. Im glad I could help you find some snacks to send. Our American candy store delivers Australia-wide! When the Spice Girls were at the height of their fame in 1997, Chupa Chups grabbed a slice of girl power with their Spice Girls Lollipops. I was looking for things I could send to my Scottish friends since we cant visit during the pandemic. 3 Red Vines Original Red Licorice Twists 5oz Tray. It was the packaging that was an issue for many people, including a former DEA agent who was quoted in the Philadelphia Daily News in 1992 as saying, What if it's misinterpreted, and this kid goes through someone's turf wearing that beeper, and they misinterpret that beeper? Eucalyptus Drops Whether it's seaweed-wrapped rice packets in Korea, dried fish in Russia, or salty licorice in Finland, local snacks are like a sneak-peek into the broader cuisine. #ExpatThanksgiving means explaining to non-American dining companions that yes, really, everyone eats sweet potatoes topped w marshmallows. Sold in both the US and Canada, Warheads are some of the most sour candies out there! Notice that I didn't recommend giving chocolate candy but some other different types of candy not available in Germany which I know . You can find sweet and salty liquorice in Denmark, and it's used in ice creams, beers, cocktails, sweets and many other products. The evolution of Hostess CupCakes is also noteworthy. Over the years, sweets that were exclusively sold to parts of Canada and the US can now be found in retail stores and shops around the world. STARK Group is one of the largest retailers and distributors of building materials for the professional segment in Europe with approx. If it looks real, you may have to pay the consequences.. Inside the milk chocolate sphere was a small, plastic figurine, typically a Disney or Pokmon character. This is an issue of brand variety and availability. Climate: Average July temperature is 63F (17C) while in February the average is 32F (0C). Don't settle for less. Supposed to be the first commercially produced cupcakes, Hostess CupCakes are a type of snack cake with a creamy filling and a distinctive design of eight white icing squiggles on top. What is even more apparent is the little things these foreign markets lack that you'd never even expected to miss things that you are used to having in the fridge or pantry that, in spite of all your best efforts, just can't be found outside of America (or if they are, sold at an outrageous premium). I plan on sending candy and these are some of the ones I planned on sending so it really helps a lot! Jawbreakers Candy: This candy has layers and layers, and more layers of sweet and long-lasting flavors. The history of these iconic snack cakes is interesting. SoSweet stock an endless range of American sweets, Soda Drinks, American energy drinks, Snacks, Hard Candy, Chocolate from the very best brands including Cheetos, Jolly Rancher, Fanta, Calypso, Hershey's, Reese's, Sour Patch Kids, M&M's, we pretty much have . You can easily get your M&M fix abroad, but if you are a fan of Peanut Butter M&Ms, you might have to look very hard. They were pretty successful for a couple of years after their 2005 launch, but a 2007 cost-cutting reformulation (cocoa butter was replaced with cheaper fats and surprise, surprise people noticed) led to their 2009 demise. Sometimes, attempts to branch out into a completely different kind of candy works really well. Cuisine is one of the most characteristic markers of a country's image, and even though you can get burgers in Thailand, pad Thai in Spain and paella in South Africa, some argue that to really experience the quality of a regional food, you've got go there and have it in its natural habitat. Rainbow-colored treats used to last a lot longer. And why not?